VARTA by Clarios: The Strength Behind the Brand
VARTA Automotive is a premium automotive battery brand, owned, manufactured and distributed by Clarios LLC, headquartered in Glendale, Wisconsin (USA). Clarios is an independent company and operates separately from Varta AG.
For more than 135 years, VARTA Automotive has been synonymous with battery innovation, quality and performance. Today, VARTA Automotive combines this long-standing heritage with the engineering, manufacturing and global capabilities of Clarios, the global leader in advanced low-voltage battery technologies for mobility. Clarios serves customers in more than 100 countries worldwide and powers 1 in 3 vehicles on the road today.
Here’s how the VARTA Automotive brand is connected to Clarios and the advantages this brings to our customers.
Understanding the Relationship
VARTA Automotive is a premium automotive battery brand, owned, manufactured and distributed by Clarios, the global leader in advanced low-voltage battery technologies for mobility. VARTA is a leading premium automotive battery brand within the Clarios portfolio, serving vehicle manufacturers, distributors, workshops, fleets and drivers across Europe and beyond.
During the 2000s, the long-established company VARTA AG was transformed into several economically independent and autonomous units that today belong to different corporate groups. The VARTA Automotive business was initially acquired by Johnson Controls before being sold to Brookfield Business Partners and becoming Clarios. Clarios continues to operate completely separate from VARTA AG.
This structure means that the VARTA Automotive brand is operated by Clarios and benefits from its global manufacturing footprint, supply chain security, research and development capabilities, and ongoing investment.
Business as Usual
Product availability, warranties, technical support, customer service and distribution operations continue to be a cornerstone of Clarios and its VARTA Automotive brand’s offering.
Every day, thousands of distributors, workshops and fleet operators rely on VARTA Automotive batteries to support vehicles ranging from conventional passenger cars to increasingly sophisticated start-stop, hybrid and EV applications. The Clarios teams continue to manufacture, distribute, and support these products with the same commitment to quality and reliability that customers have come to expect from the VARTA Automotive brand.
Customers can continue to place orders, access technical resources, use the VARTA Partner Portal, contact customer support teams, and rely on existing warranty commitments with complete confidence.
Looking Ahead
The future of mobility is changing rapidly, and Clarios is investing to stay at the forefront of that change.
Clarios continues to invest in research, engineering, manufacturing capabilities and sustainable battery technologies that support both today's vehicles and the mobility solutions of tomorrow. The company's scale, OEM partnerships and technology leadership enable it to respond to evolving vehicle architectures, regulatory requirements, and customer expectations.Frequently Asked Questions
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VARTA Automotive batteries are manufactured and distributed by Clarios, the world's leading low-voltage battery manufacturer and serves customers in more than 100 countries worldwide. As a leading brand within the Clarios portfolio, VARTA Automotive benefits from world-class engineering, manufacturing, supply chain and customer support capabilities.
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Clarios is the world's leading low-voltage battery manufacturer, powering 1 in 3 vehicles worldwide. Through leading brands including VARTA, OPTIMA, Heliar and LTH, Clarios delivers innovative energy storage solutions for vehicle manufacturers, workshops, distributors and drivers around the world.
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No. The VARTA Automotive battery business is part of Clarios and operates independently from Varta AG. During the 2000s, the former Varta AG group was transformed into several economically independent businesses that today belong to different corporate groups. The VARTA Automotive battery division was initially acquired by Johnson Controls before becoming part of Clarios.
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No. Clarios continues to manufacture, distribute and support VARTA Automotive products independently. Customers can continue to place orders, access technical resources, use the VARTA Partner Portal, contact customer support teams, and rely on existing warranty commitments with complete confidence.
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Clarios is characterized by global research and development resources, extensive manufacturing capabilities, strong supply chain resilience, and ongoing investment in future technologies. This helps ensure reliable product availability; continued innovation and expert support for customers as vehicle energy systems become increasingly complex.
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Clarios continues to invest in advanced battery technologies, OEM partnerships, manufacturing capabilities and sustainability initiatives to support both today's vehicles and the mobility solutions of tomorrow. This includes helping workshops and distributors navigate the growing demands of start-stop systems, hybrid vehicles, and increasingly sophisticated vehicle electrical architectures.