Two VARTA® posters on the left and the cutaway of a battery on the right

VARTA® Brand History (1940-1959)

Today’s VARTA® batteries have been providing advanced technology, powerful performance and exceptional service around the world for over 100 years.

1950: Modern Assembly for a Thoroughly Modern Product

The first-ever assembly line for automotive batteries is launched, making VARTA® batteries faster and cheaper to produce. The cost savings give our customers more affordable products.

1955: Reaching Out to Over 20 Countries

In the prelude to mass production, VARTA®’s Ellwagen portable battery plant devises a paper-lined battery with double-clad separator. It’s a clear success as 23 countries adopt the patent.

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