VARTA® Brand History (1940-1959)
Today’s VARTA® batteries have been providing advanced technology, powerful performance and exceptional service around the world for over 100 years.
1950: Modern Assembly for a Thoroughly Modern Product
The first-ever assembly line for automotive batteries is launched, making VARTA® batteries faster and cheaper to produce. The cost savings give our customers more affordable products.
1955: Reaching Out to Over 20 Countries
In the prelude to mass production, VARTA®’s Ellwagen portable battery plant devises a paper-lined battery with double-clad separator. It’s a clear success as 23 countries adopt the patent.