VARTA® Brand History (1940-1959)

1950: Modern Assembly for a Thoroughly Modern Product

The first-ever assembly line for automotive batteries is launched, making VARTA® batteries faster and cheaper to produce. The cost savings give our customers more affordable products.

1955: Reaching Out to Over 20 Countries

In the prelude to mass production, VARTA®’s Ellwagen portable battery plant devises a paper-lined battery with double-clad separator. It’s a clear success as 23 countries adopt the patent.